Our story – advanced simplicity from day one

It started with a sad baby, two exhausted parents, and a pair of wrists that finally gave up.
After hours of carrying a crying baby in her arms, Frida developed inflammation in her wrists,
and suddenly even small everyday tasks felt unnecessarily big.

And one of the biggest?

Putting duvet covers on and off.
(Who actually enjoys that?)

With many years in the textile industry behind us, a thought began to grow:

Couldn’t this simply be made easier?

We tested. We experimented. We discarded ideas that should never see the light of day.
Until we finally found the solution we had been dreaming of ourselves.

A duvet and a duvet cover — in one.

Simple for you. Quite advanced for us. Exactly how we like it.

We believed more people would appreciate a simpler everyday life.
Turns out we were right.

So here it is — the Folkness duvet, created to make everyday life a little easier and a lot more comfortable.

Often you don’t realise you need something until someone solves the problem for you.
That’s our thing.

We’re not changing the world — but we are making everyday life more comfortable.

Our philosophy is simple:

Soft. Modern. Playful. Smart.

Everything we do should feel exactly like that.

We call it advanced simplicity.

You only notice the simple part — we take care of the advanced one.

We are a Swedish company based in Herrljunga. Here you’ll find our offices, our own warehouse, and our brand store.

We hope you’ll try a Folkness duvet and feel the same little “aha” moment we did when the idea was first born.

Frida & Henrik
Founders of Folkness